Gather

The California Grocers Association Strategic Conference is an annual two-day event that brings together grocery retailers and suppliers. It has been held for over 120 years and is one of the largest grocery industry conference in the West. The event has done well, attracting approximately 750 attendees, including executives and key category buyers from retail companies, as well as sales and marketing leaders from supplier organizations. Each year, a theme is selected to guide the event’s educational content. 

Ask:
- Create a unique and ownable evergreen event brand system that builds equity over time and supports secondary, annual themes. 

- Create a unique and ownable evergreen event brand system that builds equity over time and supports secondary, annual themes. 

- Avoid the usage of food-related graphics. Keep the visuals more California-lifestyle focused

Creative Direction: Phil Tretheway

Applications: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Powerpoint, After Effects