Hilton AOC Brand Booths

Client: Hilton Hotels

Ask: Create custom booths that represented each collection of brands in the Hilton Hotels system.

Role: I was design lead and onsite creative direction for these booths. I worked with the heads of Hilton Lifestyle, Luxury, and Full Service brands to bring each space to life. I designed and set up all booth wall and flooring files for print, strategized the creation of these spaces with our spacial designer, selected wood finishings, coordinated with F&D, and oversaw all implementation onsite.

Creative Direction: Paige Bauman
Design Support: Anthony Guagliardo & Jordan Lipshutz
F&D: Keenan Portz & Alex Hansen
Spacial Design/Renderings: Jenna Petri
Strategy: Grace Hersey
Producer: Jake Kaufmann

Applications: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Various Responsibilities: Experiential Design, Client Communication, Labor Oversight, Design Direction, F&D Coordination, Budget Solutions, Sourcing, Print Production.